Cloud Based Management

Campaign Profit & Loss (CPL)

This state of the art digital campaign tracker provides realtime ROI monitoring across our digital channels. The system uses a combination of web services and proprietary system data to ensure digital campaigns are profitable.

Integrated Conversion Analytics Distribution System (iCADS)

This SAAS (software as a service) system monitors the profitability ratio between advertisers and publisher and makes automated media placement decisions based on conversion data that is automatically fed into the system, removing the need for manual campaign management across channels.

Accumulative Customer Information Database (ACID)

This system integrates email and sms into a unified marketing and communication platform based on unique customer records and actions. The system allows for automated marketing flows, personalised communication, deep analytics, client segmentation,  user engagement tracking, and highly personalised messaging.